Capability 01
Classify social enquiries
Sort messages, comments and lead forms by enquiry type, urgency, customer need or sales opportunity.
What are skills?
Skills are how PAIR controls real software.
Skills allow digital workers to use the systems your business already relies on. PAIR can connect to software through APIs, approved tools and controlled workflows, so digital workers can complete real tasks rather than just provide advice.
Skill
PAIR for Facebook
Digital workers for businesses using Facebook pages, Messenger, comments, ads and lead forms to manage customer enquiries, leads and social follow-up.
Facebook messagesLead captureCRM handoffResponse drafts
View
Best for email, social, and everyday user workflows.
Pattern
Scenario cards answer buyer questions instead of dumping copy.
PAIR + Facebook messages
What is Facebook for business?
Facebook is a social media and customer communication channel used by businesses to receive enquiries, run campaigns, capture leads, respond to messages and manage customer engagement.
lead capture board
Skill control
PAIR turns noisy social input into a controlled queue for sales, service, and marketing.
Source 1
Facebook messages and leads
PAIR layer
PAIR social triage
Source 3
CRM notes and approved replies
Capture01
Social enquiries
Messages, comments, lead forms, and campaign replies are grouped by intent.
Prepare02
Response and lead handoff
PAIR drafts replies, lead notes, and CRM-ready follow-up tasks.
Approve03
Brand-safe control
Public replies and sensitive customer messages stay behind review.
Learn04
Audience memory
Repeated questions become reusable sales and service context.
CAPABILITIES
What PAIR can do in Facebook
Capability 02
Prepare response drafts
Draft replies for review using approved business information, customer context and brand rules.
Capability 03
Capture lead context
Turn Facebook messages and lead forms into structured notes for CRM, Odoo or sales follow-up.
Capability 04
Surface follow-up actions
Identify unanswered messages, urgent issues, repeated questions and leads needing action.
Example use cases
Lead qualification
Lead qualification
A customer asks about pricing through Messenger. PAIR classifies the enquiry, prepares a response draft and creates a sales follow-up note.
Campaign response handling
Campaign response handling
PAIR reviews campaign replies and lead forms, groups responses by interest level and prepares next-step actions for the sales team.
Customer issue triage
Customer issue triage
PAIR identifies complaints, urgent requests or unresolved questions and routes them to the right person for review.
Social insight summary
Social insight summary
PAIR summarises common questions, objections and themes from Facebook enquiries to help sales and marketing teams improve messaging.
CONTROLLED BY DESIGN
Every skill needs a clear permission path before it touches real work.
PAIR can be configured so each skill has a defined level of access. Your team can see what the digital worker can read, what it can prepare, what needs review, and what can only run after approval.
Read
Search approved systems and summarize useful context.
Prepare
Draft messages, updates, notes, reports, and next steps.
Review
Route sensitive communication or record changes to people.
Execute
Run only the workflows the company explicitly approves.